The Apple ‘1984’ ad was iconic. One of the greatest ads of all time. The little guy taking a pop at the big guy and winning. The spirit of rebellion, smashing the system.
But things change, the world turns. Apple are no longer the little guy, they’ve turned into ‘The Man’. The Microsoft Wars – Gates Vs Jobs – is done. Jobs is dead and the bad guy, Gates, is now the good guy, giving billions away to philanthropic causes. Apple has forgotten who it was, it’s soul has long since departed. In fact, I think it left on the day of the first iPhone launch, the day the big money started rolling in.
Now there’s new kids on the block. Cooler kids. And they own the kids. And they’re not so frivolous any more. They’re moving beyond single person shoot ’em ups. They’re streaming free concerts from Travis Scott and the Weeknd on the platform – huge interactive extravaganzas, and all sorts of future content in the pipeline. Kicks the shit out of Apple Music.
And then they’re doing this. Trolling Apple. Trolling their most iconic ad, lambasting, using humour to hold a mirror up to Apple.